Build real strength, improve performance, and reduce chronic pain.
"What if this just keeps getting worse?"
— The quiet fear most athletes over 40 carry every time they play
The problem isn't effort. It's chronic pain and physical decline that nobody gave you a real solution for.
You're not ready to stop. But you're not sure how much longer you can keep going like this.
More power, better stamina, improved stability — and a body that recovers faster when things go wrong.
Faster first step, sharper cuts, more explosive power — stop playing cautiously and start playing the way you know you can.
Move spontaneously again. Do hard things. Carry more. No more calculating every step.
Earned strength changes how you carry yourself — and how others see you. You stop managing the decline and start building something real.
You're over 40 and sport is a serious part of your life — competition, community, identity. You play 2–5 times a week. You care about your level. You're not ready to slow down.
Be Stronger is a two-layer coaching method built on the Starting Strength movement model — the most rigorously tested approach to building physical strength through barbell training — with a coaching process I've developed over years that goes beyond the physical.
Founder · Be Stronger Online Coaching · Certified Starting Strength Coach · First & Only in Israel
When I started playing indoor volleyball as a recreational athlete in Israel's third division — training and competing 2–3 times a week — I had already been a serious strength coach and dedicated strength athlete for years. I came to the sport strong, and kept training seriously throughout. What I noticed: I almost never got injured. Hard landings, blocking collisions, awkward falls — while teammates would be sidelined for weeks, I'd shake it off. When I did get hurt, I recovered at a pace that surprised even doctors.
That wasn't luck. It was the direct result of being genuinely, systematically strong — and it confirmed what I'd already known professionally: strength is the foundation everything else is built on. Be Stronger is the coaching method I've built around that principle, combining the Starting Strength movement model with layers I've developed specifically for athletes who want to stay competitive, move without pain, and build lasting physical capability. I became the first certified Starting Strength Coach in Israel, trained and certified in the US in 2019.
Before coaching, I served eight years as an Operations Officer in the Israeli Navy's Special Forces — an experience that forged the precision and attention to detail that now define how I coach.
Every client starts with live coaching. As you progress, you become more independent — while always staying supported. Live coaching hours are purchased in 10-hour blocks throughout the journey.
| Stage | What Happens | Investment |
|---|---|---|
| Stage 1 FoundationIntensive Start |
Live one-on-one sessions, typically 2–3 per week. You learn the fundamental barbell movements correctly, safely, and precisely — and get fully onboarded into the Be Stronger method: movement assessment, technique teaching, pattern correction, programming. The transition to Stage 2 happens when you're ready — technically and personally. Not by the clock.
Standard: ~10–20 hours · Complex rehab: ~20–40 hours |
$1,750One-time · first 10hrs of live coaching Additional blocks at $1,350 if needed |
| Stage 2 HybridProgressive Independence |
One live session per week + 1–2 independent training days with full asynchronous form review and updated programming. This stage runs as long as it needs to — weeks or months — with live coaching hours purchased in continuing 10-hour blocks. The pace of transition is determined by your readiness, not a fixed timeline. | $1,350Per 10hr block · purchased as needed throughout this stage + Form review plan below |
| Stage 3 OngoingLong-Term Process |
You train independently 2–4 times per week. Every session gets full form review and updated programming. Live sessions are available from a pre-purchased bank of hours whenever something needs real-time coaching.
The ongoing plan comes in two tiers: Standard (up to 2 coached sessions/week) or Premium (up to 4/week). Both include form review, feedback, and updated programming on every session — Premium simply means more frequent coaching touchpoints and faster correction cycles. |
$295/moStandard · up to 2 sessions/week $550/mo · Premium · up to 4/week |